GWU: Why we didn't mention opponent's perfect game until the 7th graf

Romenesko Misc.

Will Roberts' perfect game was huge news at the University of Virginia (it's a first for the school), but losing team George Washington University didn't mention it until the seventh paragraph in its game story. Why not higher?

"This is the George Washington website," GWU sports information director Dave Lubeski tells Romenesko. "We're in the business to promote our athletes and our team. We're not claiming to be journalists." What some call "the buried lead" was discussed after the story was posted, says Lubeski, and it was mentioned that the perfect game could have been noted in the sub-hed. But "we're not in the newspaper business," notes the SID.

The Washington Post's Dan Steinberg has fun with the GWSports.com write-up.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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