'A headline I've always wanted to use'

Copydesk.org

That's what Charles Apple says of today's Philadelphia Daily News "WTF" headline. "Congratulations to whoever it was that got away with this today," he writes. Actually, it's doubtful anyone had to "get away" with it; new editor Larry Platt seemed to encourage it this week in a memo telling staffers "to write with wit and verve and attitude."

> Will Bunch's tweet on Wednesday teased the headline

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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