August 17, 2002

Every designer and/or editor I have met has his own opinion on the subject of color headlines.

And so do I, of course. My preference is for headlines in black, 99% of the time. In the days before newspapers could reproduce beautiful color through photographs and illustrations, the occasional headline in color added a bit of visual excitement to the page.

However, today we can achieve colorful pages without colorizing headlines.

True, feature pages can benefit from a touch of color in a headline, and it can spice things up. More often, however, a page can run the extra mile with just good color images, and a nice, big headline in black.

The same applies to dropped capital letters, by the way.


All or a portion of this column was originally published in the IFRA newsletter.

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Dr. Mario Garcia is CEO/Founder of Garcia Media. He is also the Senior Adviser for News Design/Adjunct Professor at Columbia University Graduate School of Journalism…
Mario Garcia

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