How 'lowest-common-denominator crap' made Bleacher Report wildly successful

Bleacher Report, staffed largely by "unpaid sports fanatics," was acquired for a reported $180 million in August by Turner Broadcasting. This is how it became one of the nation's most popular sports-news sites:

Perhaps uniquely among journalistic entities, Bleacher Report has a "blanket policy" forbidding its writers from seeking out and breaking news. ... Bleacher Report is designed to engage in the far more lucrative practice of pouncing on news broken by others, deploying its legions of writers to craft articles — or better yet, multi-page slideshows — linking to its own voluminous archives, and supplanting original stories on the Google rankings. Breaking a story is no longer valuable: owning it is.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.

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