How newspapers covered their own circulation numbers (and their competitors')

The Audit Bureau of Circulations issued its biannual report of newspaper circulation yesterday. The news was generally pretty good: At many papers average Sunday circulation was up and average daily circulation was up or flat. The figures, which allow publishers to roll in digital subscriptions and branded editions, offer the first apples-to-apples comparison of newspaper circulation figures since the ABC changed its reporting rules in September 2010. The ABC offered charts from the Top 25 newspapers in the United States; this roundup collects examples of how the numbers played around the country. || Related: Several big circulation gainers charge for online access, almost none of the big losers do | Paper-by-paper circulation figures (Gannett blog)

The New York Times is still No. 3. (Wall Street Journal)

The Boston Globe's circ up for first time since 2004. (Boston Globe)

Dallas Morning News' paywall is working, arguably, and digital-only subscriptions are earning Belo about $8 million/year.

San Antonio Express News' Sunday circ is leveling off. (

Philadelphia Inquirer/Daily News: Sunday up, Monday-Friday down. (

The Sacramento Bee: Sunday up, Monday-Friday down. (The Sacramento Bee)

San Francisco Chronicle: Sunday is up. (Release)

San Jose Mercury News, Contra Costa Times, Oakland Tribune: Sunday up, daily flat. (Mercury

Houston Chronicle: Strong gains, even if you don't count branded editions. (Houston Chronicle)

• The (Poynter-owned) Tampa Bay Times: Sunday up, daily up (daily includes circulation of tbt*, its free paper). Tampa Tribune: Sunday up by 151 copies, daily down. (Tampa Bay Times)

• North and South Carolina newspapers, generally: Sunday up or flat, daily down (nice sidebar breaks out the individual numbers). (Charlotte Observer)

Honolulu Star-Advertiser: Sunday up, daily up, both WAY up when you roll in digital. (Pacific Business News)

Chicago Tribune down about 5 percent, Chicago Sun-Times (including its suburban papers) up slightly. (Crain's Chicago Business)

>>"Trib retains commanding lead on Sunday" (Chicago Tribune)

• The (Minneapolis) Star Tribune: Sunday up, daily up, growth in Sunday print. (Release)

>>"A Twin Cities turnaround? The Star Tribune carves a path back through growing audience" (Nieman)

Pioneer Press: Sunday up, daily up, pageviews up. (Pioneer Press)

Deseret News: Sunday doubles, daily up double digits. (Deseret News)

Pittsburgh Post-Gazette: Sunday up, daily up. (Pittsburgh Post-Gazette)

The Providence Journal: Sunday down, daily up. Other Rhode Island and Massachusetts papers figs in here, too. (WPRI)

The Daytona Beach News-Journal: Sunday down, daily down, both by relatively small amounts. (

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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