Innovation at Work: Helping New Ideas Succeed

Every successful innovation contains four key components: creativity, risk, hard work and optimism. Here's how they come into play:

Creativity: The skill and imagination to create new things. The ability to see things that don’t exist or to take a new approach requires creativity.

Risk: A new idea or new approach means taking a risk because there is rarely a guarantee of success.

Hard work: John Wooden, the legendary UCLA basketball coach, developed a “pyramid of success.” One of the cornerstones is “industriousness,” which Wooden defines as “Work hard: Worthwhile things only come through hard work."

Optimism: Unless there is genuine excitement driving innovation, it is likely to die on the vine.

Taken from Innovation at Work: Helping New Ideas Succeed, a self-directed course by Mark Briggs at Poynter NewsU.

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    Vicki Krueger

    Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current position as marketing communications manager.


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