iPad ads proving more effective than print

TabTimes

"The ads that appear in iPads and digital tablets seem to be outpacing and outperforming the traditional printed versions of the ads," Tom Robinson, managing director at advertising research firm Affinity, tells TabTimes. Tablet readers show higher product recall and are more likely to make a purchase or take another action after viewing an ad. Robinson credits "the interactivity of the tablet environment" for making a greater impression than print ads. || Related: One-third of online ad impressions online are never seen (paidContent) | Tablet ad impressions grew by 771 percent in 2011 (TechCrunch)

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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