It's a yawn: 5 U.S. markets least interested in Twitter's IPO


Twitter's Nov. 7 initial public offering was not such a big deal in Helena, Mont., data from Outbrain shows. The company looked at where pageviews for stories about the event came from between Oct. 1 and Nov. 6, 2013.

Of the 210 direct market areas Outbrain studied, Helena came in last in terms of interest gauged by pageview. The Bottom 5:

206. Bowling Green, KY
207. Clarksburg-Weston, WV
208. Riverton-Casper, WY
209. Meridian, MS
210. Helena, MT

Other Montana markets were more interested, according to Outbrain: Glendive was No. 90, Butte-Bozeman was No. 113, Missoula came in at 188 and Billings was No. 192.

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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