Journalism Advertising (Transformation Tracker, 2008-2011)

Links tracking the transformation of journalism advertising

Archived Stories:

Dangerous blend: how lines between editorial and advertising are blurring
Frédéric Filloux, Guardian, May 16, 2011

For Journalists, a Call to Rethink Their Online Models
Brian Stelter, New York Times, May 10, 2011

How Google’s Panda Update is inadvertently encouraging even more content farms
Bill Mitchell, NewsPay, Poynter, May 5, 2011

Ready for the mobile ad revolution?
Alan D. Mutter, Reflections of a Newsosaur, Apr. 13, 2011

Borrell Report: Who will benefit as local ad spending nearly
doubles online in next few years?

Rick Edmonds, BizBlog, Poynter, Apr. 5, 2011

Selling mobile advertising: How local news organizations can get started
Amy Gahran, Knight Digital Media Center, Mar. 22, 2011

New York Times paywall could increase circulation and ad revenue while protecting print
Rick Edmonds, BizBlog, Poynter, Mar. 17, 2011

The Newspaper Business Implodes
Michael DeGusta, Business Insider, Mar. 16, 2011

Newspaper ad sales hit 25-year low in 2010
Alan Mutter, Reflections of a Newsosaur, Mar. 16, 2011

5 Tips for Better Advertising in Mobile Apps
Tim Wandell, Mashable, Mar. 11, 2011

Why user says it ‘is one of the best advertising experiences I’ve ever had’
Bill Mitchell, NewsPay, Poynter, Feb. 22, 2011

Brand Bowl makes a run at social media metrics for advertising
Bill Mitchell, NewsPay, Poynter, Feb. 11, 2011

Tablet ads must be engaging, easy to use
Damon Kiesow, Poynter, Dec. 1, 2010

U.S. Online Display Advertising Market Delivers 22 Percent
Increase in Impressions vs. Year Ago

comScore, Nov. 8, 2010

The Newsonomics of the ad recovery
Ken Doctor, Neiman Journalism Lab, Oct. 21, 2010

As Social Media Grows, What Will Become of the Plain Old Banner Ad?
Dorian Benkoil, Poynter, Oct. 6, 2010

YouTube Ads Turn Videos Into Revenue
Claire Cain Miller, New York Times, Sep. 2, 2010

Top 5 Mobile Advertising Trends To Watch
Erica Swallow, Mashable, Aug. 20, 2010

Facebook Ad Revenues Expected To Reach $1.2 Billion This Year
David Kaplan, paidContent, Aug. 12, 2010

Mounting Web Woes Pummel Newspapers
Nat Ives, Advertising Age, Jun. 28, 2010

Internet Is Set to Overtake Newspapers in Ad Revenue
Lauren Goode, WSJ Blogs, Digits, Jun. 15, 2010

McClatchy, Others Use PlaceLocal to Help Advertisers Reach Small Audiences
Bill Mitchell, NewsPay, Poynter, Jun. 16, 2010

U.S. Newspaper Online-Advertising Sales Increase First Time Since 2008
Greg Bensinger, Bloomberg, May 27, 2010

An Ad Engine to Put 'Mad Men' Out of Business
Anne Eisenberg, New York Times, May 21, 2010

A beginner's guide to online video advertising
Sean Blanda, eMedia Vital, May 20, 2010

Online Ad Revenues Set Record During Quarter
Joseph Tartakoff, paidContent, May 13, 2010 (Related Chart)

The next step in advertising: Local media as merchants?
Dave Chase, Online Journalism Review, May 11, 2010

Location-Based Ads a Goldmine, Says Survey - 50% of Users Take Action
Sarah Perez, ReadWriteWeb, Apr. 29, 2010

Google Places adds new local business tools
David Weinfeld, Lost Remote, Apr. 21, 2010

Twitter Finally Unveils Its Ad Model
Joseph Tartakoff, paidContent, Apr. 13, 2010

Without Online Classifieds, Online Ad Spending Was UP in 2009
Ken Doctor, Newsonomics, Apr. 13, 2010

Three ways Apple’s iAd might impact the news industry’s continued advertising woes
Joshua Benton, Neiman Journalism Lab, Apr. 8, 2010

Sites Reinvent Classified Ads with Social Media, New Features
Leah Betancourt, Poynter, Apr. 2, 2010

A Plan for Spot.Us to Use Community-Centered Ads
David Cohn, MediaShift Idea Lab, Apr. 1, 2010

AP’s ethnographic studies look for solutions to news and ad “fatigue”
Martin Langeveld, Nieman Journalism Lab, Mar. 26, 2010

Google's Take on the Next Generation of Online Advertising
Rick Edmonds, Biz Blog, Poynter, Mar. 29, 2010

NAA: Newspapers’ Dismal Year: Historic Declines For Print, Online In ‘09
David Kaplan, paidContent, Mar. 24, 2010

Do Marketers Still Need News Brands?
Ken Doctor, Advertising Age, Mar. 11, 2010

YouTube Brings Mobile Ads to Revenue Mix
Michael Learmonth, Advertising Age, Mar. 9, 2010

Facebook location sharing could impact local advertising
Mark Briggs, Lost Remote, Mar. 9, 2010 

Can Ad Networks & Exchanges Help Increase Ad Prices (Instead of Driving Them Down)?
Dorian Benkoil, Poynter, Mar. 8, 2010

Newspapers’ Online Ads Are Worse Than You Think
Ryan Chittum, Columbia Journalism Review, Mar. 2, 2010

5 Questions about Twitter Advertising
Rick Edmonds, The Biz Blog, Poynter, Feb. 25, 2010

Metering Paid Content So It Protects -- Even Grows -- Online Ad Revenue
Bill Mitchell, NewsPay, Poynter, Feb. 19, 2010

NAA Report: Newspaper Inserts "Under Siege"
Rick Edmonds, The Biz Blog, Poynter, Feb. 15, 2010

Google Enhances its Advertising Tools for Small Businesses
Bill Mitchell, NewsPay, Poynter, Feb. 15, 2010

11 Strategies for Publishers to Get Their Share of Local Online Advertising
Bill Mitchell, NewsPay, Poynter, Feb. 10, 2010

Borrell vs. Potts: Can Local Advertisers Be Sold on Local Online News?
Bill Mitchell, NewsPay, Poynter, Feb. 8, 2010

Google Patent Filings Shed Light On Future Of Internet And Online Advertising
Laurie Sullivan, MediaPost News, Online Media Daily, Feb. 4, 2010

News Organizations Tap into Twitter, Facebook to Generate Ad Revenue
Mallary Jean Tenore, Poynter, Feb. 1, 2010

Apple's Insidious Plan To Force Advertisers To Use Apple's Ad Technology
Ian Schafer, Business Insider, Jan. 28, 2010

Five Mobile Trends for 2010
Dan Neumann and Allison Mooney
Advertising Age, Jan. 21, 2010

Confusing Audience Metrics Are Crippling Online Ad Sales
Rick Edmonds, The Biz Blog, Poynter, Jan. 15, 2010

Google: Apple's Quattro Buy Is Proof Of A Competitive Mobile Ad Market
Tameka Kee, paidContent, Jan. 5, 2010

2010: Another Year of Waiting for Serious Revenue
from Mobile Ads, Online Display and Social Media

Rick Edmonds, The Biz Blog, Poynter, Jan. 4, 2010

Ad Influx Brightens Hopes For Newspapers, Magazines
Russell Adams and Shira Ovide, Wall Street Journal, Jan. 3, 2010

2010 outlook on ad revenue and strategic initiatives
Nestor Bailly, Editors Weblog, Dec. 17, 2009

How to Increase Ad Revenue with Paywalls, Higher Rates, Content Tracking
Steve Myers, Poynter, Dec. 11, 2009

The daunting reality facing newspapers
Alan D. Mutter, Reflections of a Newsosaur, Dec. 9, 2009

5 Tools to Help Automate Local Advertising
Andria Krewson, MediaShift, Dec. 8, 2009

Forecast: Online Will Take More Ad Dollars Than Newspapers By 2015
Robert Andrews, paidContent, Dec. 8, 2009

A Friend's Tweet Could Be an Ad
Brad Stone, New York Times, Nov. 21, 2009

Television: Bad News for Local Television Stations
Neal Justin, StarTribune, Nov. 21, 2009

What Consumers Are Thinking & What It Means for the Return of Advertising
Steve Myers, Poynter, Nov. 19, 2009

What's Apple Doing With A Patent For Non-Skippable Ads?
Jay Yarow, Silicon Alley Insider, Nov. 15, 2009
(See also:
Apple Wouldn't Risk Its Cool Over a Gimmick, Would It?
Randall Stross, New York Times, Nov. 14, 2009)

How Ford Does Social Media
JD Lasica,, Nov. 9, 2009

Study: Newspapers Need to 'Shed Legacy Costs' to Capture Online Ad Spending
Bill Mitchell, NewsPay, Poynter, Nov. 13, 2009

Online Ads Are Booming, if They're Attached to a Video
Brian Stelter, New York Times, Nov. 10, 2009

IDC: Global Online Ad Spend Has Bottomed Out--But Real Growth Won't Show Until Q1
David Kaplan, paidContent, Nov. 10, 2009

Happy Birthday, Digital Advertising!
Frank D'Angelo, Advertising Age, Oct. 26, 2009

High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space
Scott Karp, Publishing 2.0, Oct. 26, 2009

Online Rally May Sidestep Newspapers
Stephanie Clifford, New York Times, Oct. 25, 2009

Newspapers Find Some Relief in GM, Mercedes-Benz Ads
Greg Bensinger,, Oct. 16, 2009

More advert stats: 8% of users account for 85% of clicks
Nestor Bailly, Editors Weblog, Oct. 15, 2009

Can Self-Service Newspaper Ads Crack the Small Merchants Market?
Rick Edmonds, The Biz Blog, Poynter, Oct. 8, 2009

Barely Anybody Clicks On Banner Ads Anymore
Kunur Patel, The Business Insider, Oct. 1, 2009

Prolonged Recession Boosts Coupon Clipping, Newspaper Inserts

Rick Edmonds, The Biz Blog, Poynter, Sep. 30, 2009

Will the Future of Advertising Be a Blend of Old and New Media?
Knowledge@Wharton, Sep. 30, 2009

Has newspaper advertising reached rock bottom? Probably not
Martin Langeveld, Nieman Journalism Lab, Sep. 22, 2009

A Guide To The Infighting Between Premium Publishers And Ad Networks
Michael Zimbalist,, Sep. 18, 2009

Google Aims to Wrest Display Ads From Yahoo
Miguel Helft and Stephanie Clifford, New York Times, Sep. 18, 2009

Ad spending 2009: Even media is buying less media
Meg James, Los Angeles Times, Sep. 16, 2009

Privacy Advocates Take On Behaviorally-Targeted Ads on News Sites
Rick Edmonds, The Biz Blog, Poynter, Sep. 8, 2009

Advertisers Get Where the Readers (and Customers) Are
Bill Mitchell, NewsPay, Poynter, Aug. 28, 2009

More marketers use social networking to reach customers
Jon Swartz, USA Today, Aug. 27, 2009

Twitter To Add Location Data -- A Precursor To Geotargeted Ads?
Tameka Kee, paidContent, Aug. 20, 2009

Newspaper Industry Ad Revenue at 1965 Levels
Ryan Chittum, CJR, Aug. 19, 2009
(See also: The Chasm Between the Value of Print and Web Readers)

Advance Partnership Signals Greater Microsoft/Newspaper Connection
Ken Doctor, Content Bridges, Aug. 16, 2009

Is Television Over?
An intriguing new book about the ad recession's next victim

Seth Stevenson, Slate, Aug. 10, 2009

Modest newspaper sales bounce predicted
Alan D. Mutter, Reflections of a Newsosaur, Aug. 7, 2009

Ad Biz Faces the 'New Normal'
The industry will be changed forever by this recession. What will it look like on the other side?
Steve McClellan, Adweek, Aug 3, 2009

The Continuing Search for Online Ads that Work
Rick Edmonds, The Biz Blog, Poynter, Jul. 30, 2009

Taming the Web for Local Advertisers
Jon Fine, BusinessWeek, Jul. 30, 2009

Yahoo-Microsoft Search Deal Leaves Newspapers on Sidelines
Ken Doctor, Content Bridges, Jul. 29, 2009

Lab Watches Web Surfers to See Which Ads Work
Brooks Barnes, New York Times, Jul. 26, 2009

Profits, Recession, and Recovery
Robert G. Picard, The Media Business, Jul. 23, 2009

There's ads, and then there's ads
Steve Yelvington, Jul. 23, 2009

Five Reasons to Advertise on Newspaper Web Sites
Lisa Rabasca,, Jul. 23, 2009 Introduces Self-Serve Ads For Hyperlocal Sites
David Kaplan,, Jul. 22, 2009

Realtors Repudiate Newspaper Ads
Alan D. Mutter, Reflections of a Newsosaur, Jul. 22, 2009

How Craigslist Turned Small Ads into Big Business
Kevin Anderson, Guardian, Jul. 15, 2009

Nielsen: Personal Ties and Online Opinions Most Trusted
Mark Walsh, Online Media Daily, Jul. 9, 2009

The Poor Connection Between Internet Advertising and Newspaper Woes
Robert G. Picard, The Media Business, Jul. 8, 2009

Interpublic Pushes 'Retail 3.0,' Puts Former Home Depot CMO In Charge Of Emerging Media Lab
Joe Mandese, MediaDailyNews, Jul. 8, 2009

Amazon Patents Detail Kindle Advertising Model
Laurie Sullivan, Online Media Daily, Jul. 7, 2009
(See also: Amazon seeks patents for in-text ads on Kindle
Liz Webber, Editors Weblog, Jul. 7, 2009)

The Economist calls on a new type of targeted reader to "let your mind wander"
Christie Silk, Editors Weblog, July 3, 2009

What Ads Types Are Most Helpful? Search Ads Follow Newspapers, TV
Greg Sterling, Search Engine Land, Jul. 2, 2009

Advertising: The Price of 'Free' Media
Publishers Need a New Contract With Consumers
Omar Tawakol, Advertising Age, Jun. 30, 2009

37 Sites Ready To Implement OPA's Bigger, Badder Ad Formats
Mark Walsh, Online Media Daily, Jun. 30, 2009

The future of ad networks and display advertising
Jake Hird, Econsultancy, Jun. 29, 2009

'Tweets' on the menu are a sweet deal
Restaurants using Twitter for cheap, effective marketing
Devra J. First, Boston Globe, Jun. 29, 2009

MinnPost Tries Ads as Local Bulletins
Bill Mitchell, NewsPay, Poynter, Jun. 26, 2009

Reinventing classifieds: MinnPost launches "real-time advertising"
Zachary M. Seward, Nieman Journalism Lab, Jun. 25, 2009

Social Networks: They're Popular, But Will They Pay? (Audio)
Laura Sydell, NPR, Jun. 23, 2009

NBC, CBS Have Conflicting Visions of Broadcast Future
Brian Steinberg, Advertising Age, Jun. 22, 2009

For Yahoo Newspaper Consortium Members, Targeting Is Now The Draw, Not Job Ads
David Kaplan, paidContent / Washington Post, Jun. 16, 2009

Future of Advertising? Print, TV, Online Ads
ARF, Wharton School Study Finds WOM Largely Driven by Paid Media Ads
Jack Neff, Advertising Age, Jun. 1, 2009

This American Life Recalls The Days Of Newspaper Classifieds
Chris O'Brien, The Next Newsroom Project, Jun. 12, 2009
(Archived This American Life episode, Oct. 11, 2002)

Newspapers face ad revenue hit
Jennifer Youssef, The Detroit News, Jun. 10, 2009

Interview: Andy Ellenthal, CEO Of quadrantONE, On The Alliance's Move Beyond Newspapers
David Kaplan,, Jun. 10, 2009

Magazine Researchers Explore New Ways to Weigh Ad Impact
Stephanie Clifford, New York Times, Jun. 9, 2009

Al Gore wants to save advertising, too
Caroline McCarthy, The Social, CNET News, Jun. 3, 2009

Future of Advertising? Print, TV, Online Ads
Jack Neff, Advertising Age, Jun. 1, 2009

Advertising Expenditures --Statistics from NAA
(See Also: NAA's Trends & Numbers)

Yahoo Consortium Newspapers Starting to Book Local Ads
David Johnson, Poynter, May 28, 2009

Publishers Tap Readers for Revenue With $2 Newspapers
Greg Bensinger,, May 27, 2009

Pew Research Center: Online Classifieds Climb
Sydney Jones, Pew Internet & American Life Project, May 22, 2009

Yahoo Newspaper Consortium Has Generated Estimated $50 Million In Revenues
David Kaplan,, May 21, 2009

Some Newspapers Booking Local Ads Online Thanks to Yahoo
Nat Ives, Advertising Age, May 21, 2009

An Inside View: How & Why Digital Advertising Stalled
Rick Edmonds, The Biz Blog, Poynter, May 21, 2008

Talking Points Memo�s advertising strategy 100 seconds
Zachary M. Seward, Neiman Journalism Lab, May 20, 2009

Twitter sees tools, not ads, for revenue
Alexei Oreskovic, Reuters, May 18, 2009
(See also: Interview video with Twitter co-founder Biz Stone)

Magazines Scramble as Auto Pages Diminish
Laura Clark Geist, Advertising Age, May 18, 2009

TV, radio, Web ad revenue taking big hit
Joe Garofoli, San Francisco Chronicle, May 17, 2009

Study: Newspapers Must Cross 'Digital Abyss'
Media Buyer Planner, May 15, 2009

The Future of Advertising is Shakable and Location-Based
Sarah Perez, ReadWriteWeb, Apr. 30, 2009

Communities are key in building websites' advertiser support
Robert Niles, OJR, Apr. 21, 2009

Time to Reinvent Advertising, Not Sabotage It
Bill Mitchell, NewsPay, Poynter, Apr. 13, 2009

The Future of Advertising: Just Ask "What Would Google Do?"
Steve Rubel, Micro Persuasion, Apr. 2, 2009

By 'optimizing' ads, can the Rubicon Project save this newspaper?
Dan Neil, Los Angeles Times, Mar. 24, 2009

Demos Not Memos: Fixes for Online Ads
Bill Mitchell, NewsPay, Poynter, Mar. 23, 2009
(See also: RevenueTwoPointZero and Twitter #rev2oh)

Media Giants Want to Top Google Results
Nat Ives, Advertising Age, Mar. 22, 2009

Why Advertising Is Failing On The Internet
Eric Clemons, TechCrunch, Mar. 22, 2009

The Great Seattle Advertising Experiment
Scott Karp, Publishing 2.0, Mar. 16, 2009

Ad Revenue Pain Meets the Multiplier Effect
Rick Edmonds, The Biz Blog, Poynter, Mar. 4, 2009

Coupons May Be One More Revenue Source of Worry
Rick Edmonds, The Biz Blog, Poynter, Feb. 25, 2009

MinnPost Seeks Small Bite of Help-Wanted Market
Bill Mitchell, NewsPay, Poynter, Feb. 23, 2009

How Low Will Newspapers' Ad Revenues Go?
Howard Kurtz, Washington Post, Feb. 19, 2009

Vanishing Ads, the Two Customers Problem &
Why Saving Newspapers is Not Simple

Rick Edmonds, The Biz Blog, Poynter, Feb. 17, 2009

What Advertisers Want to Know About Your Web Site
Bill Mitchell, NewsPay, Poynter, Feb. 16, 2009

The ethical journalist's guide to selling ads on a website
Robert Niles, OJR, Feb. 13, 2009

Print drives online ad sales at newspapers
Alan Mutter, Reflections of a Newsosaur, Feb. 3, 2009

Washington Post Selling Congrats-Only Obama Ads
Bill Mitchell, NewsPay, Poynter, Jan. 16, 2009

Is ad-supported journalism viable in a pay-for-performance age?
Ethan Zuckerman, My heart's in Accra, Jan. 16, 2009

The Times to Sell Display Ads on the Front Page
Richard Perez-Pena, New York Times, Jan. 5, 2009

When a Newspaper Stops Publishing in Print,
What Happens to the Print Advertising Dollars?

Scott Karp, Publishing 2.0, Dec. 17, 2008

An Online Ad Forecast: Chilly and Cloudy
Rick Edmonds, The Biz Blog, Poynter, Dec. 5, 2008

Should Newspapers Become Online Ad Brokers for Local Businesses
Mark Glaser, MediaShift, Nov. 20, 2008

Can Newspaper Classifieds Really Be Saved?
Steve Outing,, Apr. 18, 2008

Four Things About QuadrantONE
Ken Doctor, Content Bridges, Feb. 18, 2008

The Coming Ad Revolution
Esther Dyson, Wall Street Journal, Feb. 11, 2008


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