Journalists became 'disillusioned' working for struggling Spanish-language papers

The Huffington Post

Several Spanish-language weekly newspapers in California have folded in recent years due to both economic and political reasons, says Eduardo Stanley. He quotes journalists who say the English-language daily papers that owned these Spanish-language weeklies were out of touch. "Those who established these newspapers saw it only as business,” Miguel Baez, former editor of Noticiero Semanal, told Stanley. “It's hard to put a face on a project like that if your only interest is money. If you don't believe in the project, how are you going to promote it?”



Stanley said many of the Spanish-language papers weren't generating enough advertising revenue, despite efforts to charge advertisers extra for a "combo" newspaper package in Spanish and English. The 2010 State of the Spanish Language Media report found that advertising in Spanish-language publications dropped from $103 million in 2008 to $77 million in 2009. || Related: Ken Doctor says “We’re witnessing the death and life of California news."

  • Mallary Jean Tenore

    As managing editor of The Poynter Institute’s website, Poynter.org, I report on the media news industry, edit the site’s How To section, and moderate the site's live chats. I also help handle the site's social media efforts, and teach social media sessions on the side.

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