Ken Doctor: News sites looking for new readers focus on millennials, mobile, and social

Media analyst Ken Doctor was at Poynter this week to speak to our international media tour group and do a webinar. Doctor, who writes for his own Newsonomics site as well as Capital New York and Nieman Lab, focused on building digital audience and ties to communities. I asked him to elaborate on a comment he made to the tour group that now we may be entering a period of several years in which digital audiences are up for grabs:

I also asked for Doctor’s thoughts on the many changes in newspaper ownership with spin-off public companies, private venture funds and local billionaires among the new owners. What are the implications for journalists and the future of journalism?

For more, watch Ken Doctor’s Poynter NewsU Webinar on Building Strong, Profitable Relationships with Digital Audiences.

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