Lessons from Linsanity: Hashtags are good, screwups are gonna happen

CNET | Poynter

The "#SILINSANITY" hashtag on the cover of last week's Sports Illustrated "may not be the first hashtag on the cover of a magazine, but it certainly is one of the first I've noticed," writes Sree Sreenivasan. "More importantly, it inserts SI and its coverage into the thick of one of the most popular topics at the moment." The tag "generated at least 550 tweets from close to 500 accounts with about 1.3 million followers." (Deadspin was slightly less impressed with the move.)

Sreenivasan also predicts that "more people are going to get in trouble for their responses to Lin." Today, Poynter's Roy Peter Clark asked to what degree journalists should be held responsible for double meanings they don't get: "Should you be marked down on your editor’s report card for having a clean mind and a pure heart?" || Related: The New Yorker's "Loading..." cover "captures today's digital experience perfectly." (CNET)

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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