LinkedIn study: Men in newspaper, broadcast industries more connected than women

LinkedIn

A new LinkedIn study released today concludes that men in the U.S. broadcast and newspaper industries are more connected than women when it comes to networking online.


Drawing on anecdotal evidence, LinkedIn's Nicole Williams said by phone that women tend to have fewer -- but deeper -- LinkedIn connections. They're more likely, she said, to read up on their connections and interact with them online. Men, on the other hand, tend to have more connections but fewer interactions.


Krista Canfield, LinkedIn's senior manager for corporate communications, said via email that this proved true in all of the countries LinkedIn examined, with the exception of India and Ireland. In India, women in the newspaper industry are more connected. In Ireland, men and women in the newspaper industry are equally connected. LinkedIn defined connectedness as the ratio of LinkedIn connections that women have to connections that men have, and the ratio of female members on LinkedIn members to male members.

  • Mallary Jean Tenore

    As managing editor of The Poynter Institute’s website, Poynter.org, I report on the media news industry, edit the site’s How To section, and moderate the site's live chats. I also help handle the site's social media efforts, and teach social media sessions on the side.

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