Location-aware apps booming on mobile devices
New data from Skyhook reports that there are now more than 7,000 location-aware mobile applications available for the iPhone, Android and Blackberry devices combined. Of note, on the iPhone about 75 percent are paid apps. The majority of iPhone apps are free, so that pricing disparity suggests location-aware services are a feature publishers believe consumers are willing to pay for. Mobile and location-aware services are primed to become the next revenue battlefield as everyone from local newspapers to tech giants such as Google and Apple move into the market.