Magazine has bloggers sell subscriptions for a percentage

Ad Age

Thrifty-lifestyle magazine "All You" came up with an interesting idea to boost circulation: Invite friendly bloggers to sell magazine subscriptions on commission. Publisher Suzanne Quint explains to Ad Age:

"We have recognized that that's where the conversations are happening. We have a real fandom amongst many of these bloggers who are interested in talking about All You to their followers. And through a lot of hard work, my team launched this program. It's another contributor."

From looking at the featured blogs, it appears the blogs run a display ad linking to a subscription page, and get a referral credit for any subscription sold via their link.

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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