Malcolm Gladwell: Readers are open to theories that organize their experiences

Malcolm Gladwell on how to influence readers:

I’ve learned that if you tell your story properly, people are very, very open-minded — far more open-minded than I would’ve thought. ... People are information-rich and theory-poor. If you can give them a way of organizing their experience, then their minds are wide open. Which I would not have not have necessarily thought. And if you can frame questions appropriately you can overcome all kinds of ideological — what you would have thought of — as ideological constraints.

  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.

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