Media companies have three possible winning strategies

Damon Kiesow says they are:

* Develop their own innovative apps;

* Collaborate with developers like Flipboard and Zite to display and monetize content;

* Implement robust application programming interfaces (APIs) that allow for controlled distribution of content for use on external sites and apps

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his, a hobby site he started in May of 1999.


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