NBC News announces changes to technology, social media staff

MediaWire Memo

John Keegan, the new director of technology for NBC News, comes from Fox News. Bonnie Optekman becomes vice president for emerging technologies, overseeing delivery of NBC News television content on different platforms. Ryan Osborn has been promoted to senior director of digital media, and Craig Kanalley moves from The Huffington Post to take over as social media editor.

The memo from Vivian Schiller, chief digital officer for NBC News:

From: Schiller, Vivian (NBCUniversal)
Sent: Monday, November 21, 2011 11:01 AM
To: @NBC Uni News Everyone
Subject: NBC News Digital Staff Announcements

Hi Everyone,

A few staffing announcements from NBC News - Digital Media:

JOHN KEEGAN (@johnkeegan) joins NBC News in the new role of Director of Technology, Digital Media. He comes to us from Fox News, where he oversaw technology for all of their consumer websites, apps, social media etc. John will work closely with the staff of theGrio, our new upcoming web properties, the social media group and our colleagues at msnbc.com, to ensure one state-of-the-art and easy to use delivery of our news to digital audiences. John reports to me.

RYAN OSBORN (@rozzy), who has so brilliantly run all our social media efforts these last two years, has been promoted to Senior Director of Digital Media, with a dual report to Lauren Kapp and me. He'll continue to oversee our social media efforts -- building a cross functional team that already includes our talented community manager, Anthony Quintano Ryan will also oversee a new hire - social media editor - who will focus on social media as a platform for our journalism. In addition, Ryan will work closely with me on other digital opportunities and partnerships to extend the reach of our audience.

Joining NBC News starting in two weeks in the new position of Social Media Editor is CRAIG KANALLEY (@ckanal), who joins us from the Huffington Post, where he serves as Senior Editor of Traffic & Trends and oversees their social media efforts. Craig is one of the best Twitter journalists in the business, helping to shape the role of social media as a reporting platform. He'll sit with the desk on the third floor and report to Ryan.

Finally, BONNIE OPTEKMAN (@boptekman), known very well to most of you, takes on a new critical role overseeing our efforts to extend NBC News television programming to "over the top" connected devices and on-demand delivery. To reflect this new area of focus, Bonnie's title changes to Vice President, Emerging Technologies. In this capacity, she'll work closely with NBCU Distribution as well as across the news division. In her "spare time," Bonnie will continue to have a role in News IT, keeping us up to speed and up to date.

Please join me in welcoming and/or congratulating our colleagues!


  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.


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