July 10, 2013

Tuesday night’s episode of NBC Nightly News ended with something you rarely see in a television newscast: an on air correction.

According to anchor Brian Williams, after viewers and at least one U.S. Senator complained that a graphic from Monday night’s newscast left New Hampshire off a map, the NBC broadcast acknowledged and corrected its error. And it did so with style.

Here’s how Williams ended the broadcast:

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Clear, apologetic, and with a nice mixture of playfulness, humility and random facts. (Tupperware! Paper towels!)

Best of all, Williams and NBC made their correction something worth watching, rather than hurriedly tacking it on as the credits rolled.

Others seemed to agree:

 

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Craig Silverman (craig@craigsilverman.ca) is an award-winning journalist and the founder of Regret the Error, a blog that reports on media errors and corrections, and trends…
Craig Silverman

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