BP has purchased Google search phrases and a series of oil-related website names to redirect online readers to the corporate website.
"A simple Google search of 'oil spill' turns up several thousand news results, but the first link, highlighted at the very top of the page, is from BP. 'Learn more about how BP is helping,' the link’s tagline reads.
"A spokesman for the company confirmed to ABC News that it had, in fact, bought these search terms to make information on the spill more accessible to the public.
" 'We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf and make it easier for people to find key links to information on filing claims, reporting oil on the beach and signing up to volunteer,' BP spokesman Toby Odone told ABC News."