New London-based The Day to launch membership program
The Day's membership program, which ranges from $9.99 per month to $22.99 for a "top-of-the-line platinum service," will offer unlimited access to its website and news archives. It also will feature a new web-based rewards program with special deals and events from the paper's business, arts and entertainment partners. Non-member visitors to theday.com will be allowed up to 10 “premium” staff-written articles or features per month; they won't be able to comment on stories. The membership program begins Sept. 14.
6 September 2011
The Day Publishing Company adopts new membership model for premium digital content access.
New London, CT – 11 July 2011 – The Day Publishing Company, publisher of The Day, theday.com, the Times Community News Group, and Shore Publishing, is introducing a new membership program that will offer unlimited access to its website, theday.com, including its premium online and mobile content.
“We take great pride in the quality journalism we provide to the communities we serve. We’ve spent nearly a decade building and establishing theday.com as a brand. That’s what is driving us to put a price on our growing digital platform,” said Gary Farrugia, The Day’s publisher.
The membership program, which ranges in price per month from $9.99 to $22.99 for top-of-the-line Platinum service, will begin on Wednesday, September 14. Current home delivery subscribers to The Day are automatically members in the new program once they complete their registration at theday.com.
Non-member visitors to theday.com will be allowed up to 10 “premium” staff-written articles or features each month. Only members will be allowed commenting privileges on stories at theday.com.
As part of the new membership model, The Day is also introducing a new members-only rewards program, The Day Passport, which includes rewards, events, and giveaways to local businesses, entertainment venues, and cultural institutions.
“We are shifting from an address-based print subscription model to a user-based content access model, whereby those who join will enjoy our award-winning products in all the forms that we publish them, as well as additional benefits and privileges,” said Daniel L. Williams, Director of Audience Development.