New version of Flipboard highlights newspaper, magazine feeds

Flipboard, the most popular iPad app for browsing multiple news sources, was updated Thursday with features that drive more attention to individual newspaper and magazine sections. First-time users now start with a content guide to well-known websites, rather than being asked to set up their own social networks and feeds first. The app has a search function to find new content sources and now integrates with LinkedIn for industry news. Perhaps most interesting, though, is what will come in the next version of the app. Flipboard CEO Mike McCue told ReadWriteWeb that the product will include personalization and recommendation tools, which will help it compete with iPad aggregators like Zite and || Related: Apps, websites personalize news delivery through social data. || Next: A Flipboard iPhone app is due this summer.

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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