New Yorker launches paid iPad app; no subscription yet

Wall Street Journal
Conde Nast launched The New Yorker iPad app this morning, with a $4.99 cover price but without a subscription option for either digital or print readers.

Russell Adams writes that the app "highlights the mounting pressure on Apple" to provide a digital subscription service for newspaper and magazine publishers:

"New Yorker editor David Remnick has said he wants to give readers the option of paying for a premium subscription that includes access to the magazine in print, online and on devices like the iPad. However, Apple could be months away from introducing an iPad subscription offering, and publishers remain uncertain about the terms that will govern sales.

"... A key sticking point is Apple's apparent reluctance to give publishers full access to names and other personal information about people who purchase their apps."

An option being adopted by some publishers is to simply avoid Apple's iTunes payment system and tie digital apps directly to print circulation databases. This is the approach undertaken by the Wall Street Journal itself for its iPad app. Under that scenario, the mobile app is typically provided as a free download; to gain full access to the content, the reader is required to create an account directly with the individual publisher.


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