New Yorker Web editor: 'Trapped in Elevator' video was probably our biggest success

Sparksheet.com (h/t observer.com)
The video of a man trapped in an elevator for 41 hours was a companion to a Nick Paumgarten piece. "I had gone to enough Web seminars where they say videos on the Web have to be less than three minutes long," says New Yorker Web editor Blake Eskin, "so I handed off the elevator surveillance tapes to a multimedia producer and told her to cut it down. It became a big viral success and brought a lot of people around the world in to read an 8,000-word piece on elevators."

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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