News orgs could have done a better job tweeting shutdown news

Every editor should know how a bill becomes a law — but no editor should assume every reader does. That’s why some of the breaking news tweets before and during the government shutdown were incomplete and potentially misleading.

I made this point before, after the Chelsea Manning verdict: We must choose completeness over succinctness when tweeting breaking news, especially if it’s complex breaking news that’s easily misunderstood.

First, let’s go back to Sept. 27, when the budget drama was heating up:

I'm picking on the big guys here because they have the largest audiences and their tweets travel the farthest. The real story that day — and every day since, until Wednesday — was what House Republicans would agree to. Democrats in the Senate passing a budget bill meant little if it was dead on arrival in the GOP-led House, as the New York Times' fantastic ongoing back-and-forth graphic showed throughout the shutdown.

So, the all-caps #BREAKING treatment perhaps made the Senate's move seem more consequential than it really was, especially with wording that could be misconstrued as indicating the Senate's vote actually meant the shutdown threat was over. Those three tweets weren't factually wrong, but responses to them indicated at least some confusion from readers.

Keeping that danger in mind, I tweeted this for the Chicago Sun-Times:

Paragraph two in that AP story we ran at the Sun-Times website was the key: “The 54-44 vote, however, hardly spelled an end to Washington’s latest down-to-the-wire budget drama.” There's enough room in a tweet to include something from stories' crucial second-graf howevers.

Here's a perfectly nuanced tweet from the folks at the New York Times, who naturally didn't fear including a comma:

Now, flash forward to Wednesday, the 16th and final day of the shutdown:

Call me a stickler for completeness, but I wanted more from these tweets, too. This Senate deal was a big one, and there was more reason for optimism in those early Wednesday tweets than there was a few weeks earlier. But at the time of those AP and Reuters tweets, Majority Leader John Boehner hadn't made a statement on the House's intentions, the Senate hadn't even voted yet, and it wasn't clear whether Sen. Ted Cruz was going to stand in the way of a vote. In other words: It wasn't over yet.

While most news outlets followed their initial breaking news tweets of a Senate deal with details on what still needed to happen for the shutdown to end, there's no reason not to offer context immediately, as CBS News did:

With 140 characters to work with, let's not shy from commas, semicolons and buts.

  • Sam Kirkland

    Sam Kirkland is Poynter's digital media fellow, focusing on mobile and social media trends. Previously, he worked at the Chicago Sun-Times as a digital editor, where he helped launch digital magazines and ebooks in addition to other web duties.


Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon