Newsday ad for iPad app goes viral

New York Times Bits Blog
Newsday, which came out with its new iPad app last month, launched a clever advertisement to promote the app last Thursday. The ad is the first mobile news app advertisement to go viral.

The app itself is a free download, and so is the content, for a limited time. Eventually you will need to be a Newsday subscriber to get full access.

It is tough to know whether mobile news can be sold with clever advertising, but Newsday is going to give that theory a run with this commercial. As Nick Bilton wrote on Friday, "it was unclear how many iPads were harmed during the making of this video."


Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon