Newspaper ad inserts face intense digital competition

Poynter Online
Rick Edmonds reports that the Newspaper Association of America has warned that inserts, which account for half of retail advertising, are "under siege." The newspaper industry needs to tone up its act in a hurry, it says. One reason: Digital coupon use is growing quickly, as are specials offered on companies' own Web sites.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

Comments

Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon