Newspaper advertising spending fell 7% in 2Q to $6 billion

Spending on print ads declined for the 20th straight quarter dating back to 2006, while online ad spending advanced for the sixth straight quarter, rising 8 percent to $803.4 million. Classified ad spending fell nearly 11 percent; that category has seen decreases every quarter since the June period five years ago, reports the Newspaper Association of America. NAA President John Sturm notes that online advertising represented 14 percent of all newspaper ad dollars in the second quarter of 2011, up from 12 percent a year earlier. "This trend cleary demonstrates the progress that newspapers have made, and continue to make, in leveraging their digital platforms," he says. || From Sept. 10, 2010: Newspaper advertising decline tapers off in the second quarter of 2010. || Related: The Onion reports that print media is "closest thing there is to a money tree"

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his, a hobby site he started in May of 1999.


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