'Newspaper landlords' rent a read for micro-payments


Job seekers who cannot afford the 35-cent purchase price of a newspaper in Addis Ababa, Ethiopia can instead rent the paper for 20-30 minutes while they search the "vacancies" (aka classifieds). The rental costs less than a cent -- as micro a payment as they come. Thieves are the biggest business threat to these "newspaper landlords," while their business model is a threat to the newspapers. One newspaper owner says: "For the reading habits it is good ... For the publisher it is nothing. If we calculate in terms of income, the publisher gets nothing from such rentals." (Thanks to Steve Buttry for the Twitter tip.)


Related News

Email IconGroup 3Facebook IconLinkedIn IconsearchGroupTwitter IconGroup 2YouTube Icon