Newspaper uses augmented reality app to make ads, stories leap off the page

The Next Web
A daily newspaper in Dublin, Ireland, is working with the makers of the Blippar mobile app to create “the world’s first fully augmented reality newspaper.” What that means is that readers can point their smartphones or tablet cameras at certain stories or ads in the Metro Herald this week, and the Blippar app will bring them to life. The reader sees an interactive, three-dimensional feature on the screen, laid over the print item. Here is a general demo video of Blippar in action.

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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