NYT launches thrice-daily minute-long news videos

The New York Times

At 6 a.m. Wednesday, The New York Times launched New York Minute, a one-minute video featuring three current news stories.

The debut video spends about 32 seconds on Iranian nuclear talks with chief Washington correspondent David Sanger, about 10 seconds on the once-graffiti-covered 5 Pointz building, and about 15 seconds on the mating behavior of sea slugs, with science correspondent James Gorman. Turns out those sea slugs stab each other in the forehead during sex.

The Times will release videos every day at 6 a.m., noon and 6 p.m. ET.

“Video is a fast growing and important part of our news report,” Times Executive Editor Jill Abramson said in a press release Wednesday. “The New York Times Minute series is a natural extension of our journalism that allows our viewers a quick and useful way to keep up with the news.”

In September, Poynter reported on the debut of the Times weekly video series, "Science Take," with 60 to 90 second videos on current scientific research.

A Times press release mentions a number of new video projects, about 15, with original video content. In an Oct. 13 story in the Times by Christine Haughney, video department general manager Rebecca Howard said that since she'd arrived in March, 17 additional people were added to her department. Mark Thompson, Times' president and CEO, said that video would be part of the company’s strategy.

“Video will form a part of the answer to how marketers will use small mobile devices to get powerful advertising messages across,” he said.

With its New York Minute, the Times also one-ups by a second The Washington Post's apparently dormant video series "59 Seconds," which launched in March of 2012.


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