NYT offers $100 off Nook e-readers to 1-year subscribers

Barnes & Noble

In an email to registered users of nytimes.com, the Times is offering a free Nook Simple Touch e-reader (normally $99) or a $99 Nook Color (normally $199) if people commit to a one-year e-reader subscription. With monthly subscriptions at $19.99, the Times would pocket about $140 the first year, after accounting for the device subsidy of about $100. Note the fine print: E-reader subscriptions include unlimited website access, but are officially separate from the digital subscriptions program. So users can't access the full versions of Times iPad and iPhone apps. The Times also gets its $99 subsidy back through an early termination fee if a reader cancels before the one-year period ends. || Earlier: Philly papers sell tablets for $99 with two-year subscription

The offer from a New York Times e-mail to subscribers Wednesday morning.
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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.


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