NYT visits down as much as 15% a day since paywall debut

Hitwise.com

Hitwise compared the total visits to NYTimes.com for a 12 day period before the launch of the pay wall to the 12 days following the launch. For most days, there was a decrease in the overall visits between 5% and 15%. "The one exception was Saturday, April 9th, 2011 where there was a 7% increase, likely due to visitors seeking news around the potential government shutdown and ongoing budget discussions," writes Heather Dougherty.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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