December 7, 2010

Columbia Journalism Review
Franchisees pay a weekly fee to license Onion content. They sell their own ads, pay to print and distribute the papers, and keep the ad profits. In turn, The Onion expands its readership and drives more readers to its website. “It’s a win-win” deal, says Onion CEO Steve Hannah.

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From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August…
Jim Romenesko

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