The Onion decides to franchise print edition to local partners

Columbia Journalism Review

Franchisees pay a weekly fee to license Onion content. They sell their own ads, pay to print and distribute the papers, and keep the ad profits. In turn, The Onion expands its readership and drives more readers to its website. "It’s a win-win” deal, says Onion CEO Steve Hannah.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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