PandoDaily hires copy editor, 'it's' headline sparks discussion

Sarah Lacy's recently launched tech news site PandoDaily made an important announcement today: it hired a copy editor.

The site has been publishing for roughly six weeks without a copy editor on staff. Now Nathan Pensky is there to, as Lacy writes, do "all sorts of old media-esque things like creating a PandoDaily style guide and declaring war on split infinitives."

It's always nice to see a copy editor getting work. but the most notable part of the post is its headline:

Yeah, a bit of a problem with the "it's." So did Lacy include that on purpose, or is it an unintentional example of why Pensky is needed? From the comment thread, it looks like Lacy was having fun with the headline:

Here she is saying that PandoDaily contributor Paul Carr wins a T-shirt for spotting the headline error:

With that settled, here's the best grammar-related thread for the comments, wherein the new copy editor shows his chops:

  • Craig Silverman

    Craig Silverman ( is an award-winning journalist and the founder of Regret the Error, a blog that reports on media errors and corrections, and trends regarding accuracy and verification.


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