Pocket offers publishers 'save for later' tools
Pocket, an application that lets readers save articles to read later, rolled out a suite of tools for publishers Tuesday morning. Like Amazon did with its "Send to Kindle" button recently, Pocket is giving publishers a "Save to Pocket" button, as well as a dashboard to track how readers are saving and reading stories.
The new tools will also work with paywalls and within publishers' apps, says Pocket (formerly Read it Later). They're free.
The Verge, BuzzFeed, New York Review of Books and USA Today are among the publishers on board.
Previously: Read it Later founder: Paid apps ‘do not make sense for our business’ | New Read it Later data show more people are saving ‘longform videos’ | Gawker writers come out on top in study of Read It Later users | What do we mean by longform journalism and how can we get it to go? | Longform journalism morphs in print as it finds a new home online