Politico now making as much money online as in print

The Wrap

Jim VandeHei, co-founder and executive editor of Politico, tells The Wrap that the political news outlet's revenues are now split about evenly between print and digital, compared to about 80 percent print-related when it launched. The majority of the revenue is advertising, but The Wrap reports that the company is doing well with its $2,500-a-year Politico Pro, a premium-content service focused on energy, technology and health care, as well as its events business. Online traffic is strong, well above The Hill and Roll Call, according to comScore figures. As far as the journalism, Brian Montopoli, senior political reporter for CBSNews.com, says that getting a story mentioned in Playbook, the morning newsletter, has become "a measure of success." || Earlier: Playbook’s first subscriber was Clinton strategist Howard Wolfson | Politico relies on anonymous sources for story about anonymous sources

  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.


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