PoynterVision: how NPR goes after emerging news audiences

Patrick Cooper, director of web and engagement at NPR, talks about trends that he sees coming in news audiences. In particular, he pays attention to fragmented audiences, the way audiences divide their time among devices, and the challenges that come with capturing those individuals. Cooper, who spoke at Poynter's Future of News Audiences conference Jan. 26-27, offers us insights into NPR's approach in drawing audiences.

  • Anna Li

    I write articles and produce multimedia for Poynter.org, focusing on how tech intersects with journalism. I'm interested in digital media and virtual communication. I'm also one of the first Google Journalism Fellows and the 2013 Naughton Fellow.

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