PoynterVision: Transitioning from newspapers to corporate communications

After working for 27 years in newspapers, Butch Ward, senior faculty and former managing director at Poynter, left his final newspaper post at The Philadelphia Inquirer in 2001. Eight months later, Ward joined the Independence Blue Cross in Philadelphia as the vice president for corporate and public affairs, putting him "on the other side of the wall" with journalists. Watch the video to hear how Ward navigated the transition.

  • Anna Li

    I write articles and produce multimedia for Poynter.org, focusing on how tech intersects with journalism. I'm interested in digital media and virtual communication. I'm also one of the first Google Journalism Fellows and the 2013 Naughton Fellow.

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