Press+: Average reader sees 11 articles before hitting paywall

Nearly 40 percent of Press+'s 300+ clients allow readers fewer than 10 free articles a month, the metered-paywall company says in a press release.

But even with the lowered meters publishers have seen no downside in results; across the range of Press+ Affiliates there has been no decline in digital advertising revenues and publishers have retained their voice in their communities.

MediaNews, GateHouse, Tribune and McClatchy use Press+ for their paywalls. Poynter uses Press+ to solicit donations from readers.

Related: NAA list shows newspaper paywalls typically allow 11 free articles | Survey: 52% of media professionals abandon websites when they hit a paywall | New York Times moves paywall to 10 articles per month

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.

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