The problem with Miami Herald's plea for donations
Its approach -- putting a small graphic at the end of each article -- is too subtle and unsophisticated, says Steve Outing. "How about instead tracking frequent readers, and presenting them with a donation pitch after they've read a number of articles? And put it in front of their eyes, like between the headline and the first paragraph of, say, the 10th story they've read on your site."
> "If you pay less, eventually you will get less"

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his, a hobby site he started in May of 1999.


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