SteveOuting.com
Its approach — putting a small graphic at the end of each article — is too subtle and unsophisticated, says Steve Outing. “How about instead tracking frequent readers, and presenting them with a donation pitch after they’ve read a number of articles? And put it in front of their eyes, like between the headline and the first paragraph of, say, the 10th story they’ve read on your site.”
> “If you pay less, eventually you will get less”
Uncategorized
The problem with Miami Herald’s plea for donations
Tags: MediaWire, Top Stories
More News
Opinion | A conversation with White House Correspondents’ Association president Kelly O’Donnell
Advocating for her press corps colleagues has become a second full-time job for NBC News' senior White House correspondent.
April 25, 2024
Opinion | The case for funding environmental journalism right now
Philanthropy has an important role to play in supporting reporters, but funding must be transparent and clear to maintain credibility
April 25, 2024
How Poynter transformed a hands-on workshop into an email course
Lessons learned from an experiment in building a new journalism project
April 24, 2024
Opinion | Journalists at Columbia are leading the coverage of their campus
The Columbia Daily Spectator has expertly documented tense protests over the Israel-Hamas war inside and outside the campus.
April 24, 2024
Q&A: Mina Kimes on her run from acclaimed sportswriter to Emmy-nominated NFL Analyst
The ESPN star explains how she got over her fears (and the trolls) to get better at discussing the sport she loves
April 24, 2024