ProPublica GM: The iPad may be a newspaper killer

The Daily Beast
ProPublica General Manager Richard Tofel, writing in The Daily Beast this weekend, worries that e-readers, and the iPad specifically, are no savior of newspaper revenues. "...it could make sense, from the perspective of circulation economics, to induce newspaper readers to switch from print to iPad ... (but) most newspaper revenue comes from advertising ... on a per reader or per impression or any other relevant basis, (online) lags so far behind print revenue that it seems destined to never catch up -- never to come even close."
>iPad Changes Equation of Newspaper-Subsidized E-Readers (Poynter)

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