Recipes, vertical photos shared most on Pinterest

Dan Zarrella

Social media data analyst Dan Zarrella has tracked what kind of content gets "repinned" most often on Pinterest.



The lessons: Items about food (particularly recipes) and tall vertical photos seem to get the most sharing traction. So the photo embedded here, for example, seems almost irresistible to a Pinterest user. Images about design and style are the most commonly pinned overall.



The most pinned words are: love, home, things, style, ideas.

Related: Those Pinterest recipes? Sometimes not so good (Gaston Gazette) | Pinterest is now the 3rd most-visited social network (AllFacebook) | Amazon, eBay add Pinterest sharing buttons (TechCrunch) || Earlier: How journalism professors are using Pinterest (Poynter) | Pinterest updates terms of use (Poynter).

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    Jeff Sonderman

    Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

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