Research firm pays for opinions of journalists on energy beat

Washington Post

PFC Opinion Research pays $250 to journalists who agree to spend 25 minutes opining about "certain aspects of oil and gas industries." Stephen Ward, who heads the Center for Journalism Ethics at the University of Wisconsin, tells Paul Farhi: "If this doesn't raise an ethical red flag, nothing will."

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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