The rise and fall of Windy Citizen

Windy Citizen

Brad Flora is closing down Windy Citizen for a couple of reasons, "but the main one is that for some time now it has cost more to keep up than it's been generating revenue-wise," Flora writes in a note to readers. Also, he notes, "the internet is a lot different today than it was just over 4 years ago. ...Twitter, Facebook, Tumblr, Pinterest, Everyblock, these sites do a great job of keeping people up to date on what's happening in the communities they care about."

Windy Citizen was something of a darling when it launched; Steve Johnson wrote a mostly positive review of the site after it changed its name from Chicago Methods Reporter. Tim McGuire of Arizona State University's Walter Cronkite School of Journalism and Mass Communication raved about Flora:

To my old media, hidebound mind he will make some savvy investor big-time money. I was blown away by his creativity, his practicality and his passion. He knows story-telling, he knows local news and he fits in no newspaper box of which I’m aware.

Amy Gahran wrote about Windy Citizen's use of "innovative, fun approaches" to cover the corruption trial of former Illinois Gov. Rod Blagojevich.

And the Knight Foundation gave the site $35,000 in 2009 "to upgrade software used by The Windy Citizen ( to enable the site to expand and better integrate with other social media platforms" and $250,000 the next year "to create real-time ads that pull from companies’ Facebook pages, Twitter accounts or blogs," according to a Poynter story. "I've been told I'm one of the -- if not THE -- most persistent applicants they've ever had," Flora told Robert Feder.

NowSpots, the advertising company Flora founded with that grant money, is still operational.

"Everything's full-steam ahead" at NowSpots, Flora tells me via email. "Closing down Windy Citizen is just the sensible thing to do," he writes. "Usage and ad revenue has trailed off over time, hosting and editorial costs remained constant, and NowSpots stuff has been going very well and demanding my full attention."

Related: Expiration of three grants forces Crosscut to cut back on publishing and figure out new game plan (

  • Andrew Beaujon

    Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City Paper. He's the author of the 2006 book "Body Piercing Saved My Life," about Christian rock and evangelical Christian culture.


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