San Diego paper changes its name for bank wrap ad

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The San Diego Union-Tribune changed its name Friday to The Tribune for a front-page Wells Fargo wrap advertisement that's made to look like an April 30, 1852, edition, suggesting what the paper might have looked like before the San Diego Tribune merged with the San Diego Union.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his, a hobby site he started in May of 1999.


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