Schaffer: Media entrepreneurs need to be OK with moving into the 'squirm zone'

USC Annenberg
"You need to follow your gut, your hunches, your values systems and let them lead you to what you think makes sense," says J-Lab executive director Jan Schaffer. "More often than not, what makes sense for you will make sense for your audiences. And that is certainly what citizen journalists are doing. No one taught them a right or wrong way of doing things." || Full text.

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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