Skin care firm to editors: You could get $100 for running our press release!
The editor in Virginia who forwarded this letter to Romenesko writes: "[I'd] be curious to see where this press release is run, given the inducement." The deal is this: Papers get $100 when someone sees the skin care firm's press release in their pages and signs up for treatment. The company calls this "a win-win project."
Dear Editor or Health Editor:
Would you consider running our press release as a win-win project? We will pay $100 for every Skin Care Patient who sees the press release in your newspaper and commits to our exclusive and effective process. We monitor each incoming patient and where they heard about us. Our total costs are only $500. Call Gary Heesch, our Consulting Director at 1-877-414-2426<1-877-414-2426>1-877-414-2426>