SND says BostonGlobe.com defines modern website design

Society for News Design

Even in awards season, you don't often see praise as high as the Society for News Design has lavished on BostonGlobe.com, which uses "responsive design" to resize the site for all kinds of devices:

The Globe’s intrepid embrace of responsive design rewrote the equation of our industry’s expectations and ambitions and defined state-of-the-art across the Web. Most importantly, the site embraces the increasingly chaotic ecosystem of devices without sacrificing thoughtfulness or splintering user experience. ...



The Globe’s responsive design is remarkable and deserves to be noted as one of the key moments in media design history, akin to USA Today’s embrace of color and graphics. Its impact will affect a generation of digital journalists and is an example of what’s possible when smart design and rich content is balanced with a focus on being standards compliant and future-friendly across all platforms.

On the other hand, the judges found mobile and tablet entries lacking, saying they "did not seem to universally embrace the touch-medium. ... These apps should better fulfill their different place in the lives of their users and address specific needs, not just replicating print or web-based experiences."



Earlier: How the Boston Globe built an all-in-one website, Web app and mobile site (Poynter) || Related: Rex Hammock asks, "Isn’t fumbling iPad opportunities the favorite pastime of magazine publishers?" (RexBlog.com)

  • Steve Myers

    Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens, a nonprofit investigative news site in New Orleans.

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