Spin magazine to go bimonthly

Adweek.com

Spin will publish only six issues in 2012, down from 11 this year. The music magazine also plans to cut its rate base to 350,000 to 450,000, "an acknowledgment that the Web is replacing print for its mainly young, male readership," reports Lucia Moses. Spin Media CEO Alan Nichols tells her the decision was more about responding to changing reader habits than cutting costs. “It’s right-sizing for print,” he says. Moses writes:

While cutting back on print, Spin has been ramping up digitally. Earlier this year, it introduced a $1.99 iPad app called Spin Play, featuring a streaming playlist. In 2012, it plans to redesign Spin.com with a greater focus on reviews, blogs, and news.

> Earlier: Young woman cries until she passes out after failing to get Spin internship

  • Jim Romenesko

    From 1999 to 2011, Jim Romenesko maintained the Romenesko page for the Poynter Institute, a Florida-based non-profit school for journalists. Poynter hired him in August of 1999, after seeing his MediaGossip.com, a hobby site he started in May of 1999.

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